Close-up of woman tasting pink frosting from finger while holding decorative strawberry cake, wearing gold jewelry.

EVRY JEWELS

SENSORY CAMPAIGN

OVERVIEW

 

A sensory Evry Jewels campaign blending jewelry and dessert-inspired visuals to create bold, scroll-stopping content that drove sales and attracted new customers

CONTRIBUTION

 

Designed campaign visuals and supported the overall digital visual direction of the launch

CREDITS

 

Creative Director — Christine McPhee

Creative Content Producer — Madelyn Rost

Art Director — Sonia Boxer

Senior Graphic Designer — Magdala Cajusma

DELIVERABLES

 

Paid ads, email marketing, web assets, retail graphics

Evry Jewels outdoor billboard ad showing a woman with jewelry eating a strawberry, with shopper walking past.

Store Window Display

Smartphone on wooden table showing an Instagram beauty brand profile with pink aesthetic grid posts.

Paid Social ad

Mobile phone on sand displaying a pink beauty brand website with cosmetic product photography.
Smartphone lying on sand showing a beauty e-commerce website with skincare product grid layout.

Email Flow