Three colorful Psyco Punk energy drink cans in blue, pink, and green with bold graphic designs.

PSYCO PUNK

BEVERAGE BRAND IDENTITY

OVERVIEW

A youth-driven soft drink brand built around bold self-expression, individuality, and disruptive visual design

CONTRIBUTION

Built a bold visual world for Psyco Punk through expressive campaign imagery, typography, and brand storytelling

CREDITS

Branding & Design — Magdala Cajusma


DELIVERABLES

Visual identity, packaging design, campaign art direction

Psyco Punk teal energy drink can resting on crushed ice with bold punk-inspired graphic branding.

Campaign Visual

Psyco Punk blueberry mint flavored beverage label with punk skull artwork and nutrition facts panel.

PACKAGING

Teal motivational poster reading You Don't Have To Blend In displayed in modern library.

Guerrilla marketing